Harnessing the energy of the storm - Why crisis management and strategy communications must go hand in hand
When a ship heads towards a reef, rapid action is required. It is vital to get out of the danger zone as quickly as possible, and everything else is secondary. Many companies struggling to survive in the current crisis also respond this way. They do everything they can to cut costs and ensure liquidity. Naturally enough, if there is no water under the keel, there is no point worrying about the ship’s future course. But if a company only focuses on the immediate present when restructuring, nothing will be achieved in the long term. After all, few companies will have a calm sea ahead of them once the current storm has passed.
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